Upgrade The MeaningCreative + Sync Infrastructure
CREATE • CLEAR • DISCOVER • LICENSE

Music shouldn’t fall apart between the idea and the license.

Upgrade The Meaning is building one connected system for the people who make music and the people who need music — from the first concept through collaboration, mix, review, rights clearance, buyer discovery and licensing.

One workflowCreation through licensing
Rights-awareIPI, PRO, ISWC, splits & Schedule A
Buyer-readyProjects, briefs, picture testing & licensing
WHY UTM EXISTS

The music business uses too many disconnected tools for one piece of music.

Files live in one place. Comments live somewhere else. Splits get handled later. Rights data sits in spreadsheets. Briefs arrive in email. Buyers receive links with incomplete metadata. UTM is being built to connect those pieces around the song itself.

01 FOR CREATIVES

Build the record and the business around it.

Artists, producers, engineers, musicians and songwriters can work through one shared lifecycle instead of rebuilding context every time the song changes hands.

  • Start concepts and develop alternate creative directions
  • Keep contributors, comments, versions and files tied to the song
  • Assign and approve mix work
  • Track rights, ownership, PRO/IPI and registration information
  • Execute Schedule A clearance before catalog publication
  • Respond to buyer briefs with eligible music
  • Launch UTM Sessions for live collaboration
Create a Creative account →
02 FOR MUSIC BUYERS

Search music that already knows what it is.

Music supervisors, sync reps, production teams and brands get a buyer workspace designed around actual project work — not a giant folder of audio files.

  • Search only the published UTM Sync Library
  • Filter by creative and delivery metadata
  • Build projects, candidate lists and shortlists
  • Publish briefs directly to the creative community
  • Review and accept submissions into project shortlists
  • Test music against local picture without uploading video
  • Start licensing requests from the track or project
Request Buyer access →
CLEARANCE IS PART OF THE PRODUCT

Finished audio is not the same thing as licensable music.

UTM separates creative completion from commercial availability. A song can reach Final and still remain outside the buyer-facing Library until the required rights and delivery checks pass.

When every required check is complete, UTM can publish the song automatically. From there, UTM continuously verifies rights and delivery readiness so buyers can search with confidence that published music remains current, cleared and ready to move.

✓Ownership & splitsComposition and master control tracked intentionally.
✓PRO / IPIRights-party identity connected to the work.
✓ISWC / registrationWork registration becomes part of readiness.
✓Third-party materialSamples, interpolations and other risks stay visible.
✓Schedule AClearance snapshots can be locked and historically preserved.
✓Delivery packageRequired mixes and deliverables stay attached to eligibility.
CREATIVE MEMBERSHIPS

Choose the tools for where your music is going.

New eligible creatives can start with one 21-day full-access trial. A card is required at checkout; cancel before the trial ends to avoid the first membership charge.

CREATE + MANAGE

Pro

$29.99/ month

$287.90 per year · 20% less than 12 monthly payments, rounded

  • Create and develop music concepts with collaborators
  • Mix, Review, UTM Sessions, versions and file management
  • Manage contributions, rights, splits and publishing records
  • Prepare catalog metadata, deliverables and registration details
Start your 21-day trial
COMMERCIAL SYNC

Pro Sync

$59.99/ month

$575.90 per year · 20% less than 12 monthly payments, rounded

  • Everything in Pro
  • Schedule A clearance and Sync Readiness workflow
  • Eligibility for publication in the UTM Sync Library
  • Buyer briefs, submission and licensing workflow
  • UTM registration administration requests, subject to separate authorization
Start your 21-day trial

UTM does not deduct 20% from upfront sync licensing fees. Its proposed 20% administration fee applies only to identifiable publisher-side performance royalties generated by audiovisual sync placements actually secured by UTM, where the entitled rights holder separately authorizes the specific work, share and income. Unrelated standalone song streams, mechanical royalties, writer-direct payments and placements by others are excluded. Any broader royalty collection requires the rights holder’s separate written authority; UTM will manually identify eligible sync-use receipts and remit 100% of unrelated income without a UTM fee. Backend royalties are not guaranteed. Membership fees are separate from this proposed publishing-administration fee. A membership gives you platform access—not ownership of collaborators’ music, permission for an outside commercial release, automatic Library acceptance, or guaranteed sync placements. Buyer access is application-based; qualifying Legacy and Admin accounts follow separate access rules. Read the membership FAQ →

FROM SEARCH TO USE

The buyer workflow is part of the same system.

01Discover

Search the cleared catalog instead of guessing which tracks can actually move forward.

02Organize

Build projects, candidate lists and shortlists around the production.

03Brief

Open a need to UTM creatives and keep submissions attached to the project.

04Test

Try tracks against picture locally before adding them to the shortlist.

05License

Turn the selected track into a concrete usage request with project context intact.

UTM IS THE CONNECTION LAYER

Make better music. Keep the rights clean. Make it easier to say yes.

Whether you are building records or searching for the right cue, UTM is being designed to remove the uncertainty between creation and opportunity.